Jaguar Land Rover, owned by India's Tata Motors, is in talks with a Chinese auto maker to establish a manufacturing and sales joint venture in China, Reuters reported on Monday, citing the Wall Street Journal (WSJ).
Tata Motors' Chief Executive Carl-Peter Forster, said at an auto conference at the weekend that Jaguar Land Rover wants to find a partner in China "as soon as possible" to manufacture and market vehicles, the WSJ reported.
He said the company is in "good discussions" with a Chinese auto maker but declined to name the potential partner, according to the report.
A joint venture could boost the Jaguar and Land Rover brands in China, now the world's biggest auto market after displacing the US last year.
"We're not as strong as we should be in many markets, most notably in China," the WSJ quoted Forster as saying at an industry forum in Shanghai.
